We had the exciting opportunity to work on this pet shop mobile application. Like TikTok, users are able to post video content to sell pet-related items. Users can tag their products to the video and customize their shop and profile.

Our client was once known as GoLyfe, but the company was rebranded and renamed to shoPAWholic.

Since it was a new application, we were given free rein to choose the branding elements like colors and typography. We went with a playful and approachable shade of pink which worked well in both light and dark modes.

The design process began with a video call consultation where the client presented the existing barebone application and some UI design inspiration that was compiled.

We took this time to assess what the application was about, linking it to existing touchpoints and seeing how our prior market research and understanding of industry design standards can come in handy for this project.

The end result is a clean and polished mobile application user interface which is intuitive and user-friendly.